Even though the healthy virus has been spreading across the globe for a considerable amount of time now, healthy food is often still associated with dull, tasteless products and an overly obsessed subculture. In all honesty, we ourselves shared that opinion. It wasn’t until the Fit Foods team came knocking on our door, telling us they wanted to start a revolution, that we too started to warm up to the idea. Their goal: making people find the joy in healthy food. Fit Foods started from scratch and therefore, so did we. In collaboration with the Fit Foods team, we developed a brand new logo and corporate identity. Our most important mission was to create a design that fits seamlessly with the Fit Foods philosophy. A fun, yet challenging assignment.